North St. Louis County still has promise despite challenges

Rebecca Zoll, president and CEO North County Inc. Regional Development Association.
Rebecca Zoll’s job is to bring people together for the good of north St. Louis County. But how can that be done when one part of North County is tearing itself apart? The people of North County will figure it out, she says.
“For many it’s been an eye opener to the underlying situation in regard to poverty and race relations in the community,” says Zoll, who is CEO of North County Inc. “This community doesn’t usually hide its head after something has been brought to its attention. We can’t afford to.”
North County Inc., founded 37 years ago, is an economic development group made up of businesses and governments north of Page Avenue. It’s part study group, part coordinator, business recruiter and cheerleader for an area of 375,000 people.